Evaluate your Product before it goes to Retail

Online Evaluation Form

About You

NAME:
COMPANY:
TITLE:
ADDRESS:
CITY:
STATE:
ZIP:
EMAIL:
PHONE:

Your Company & Product

What is your position with the company?

Your company is a :

corporation	partnership
LLC	proprietorship
other

Is your company listed in D & B?

Yes

Are you currently selling your product now?

Yes

Do you have a federal tax I.D. now?

Yes

Your product is:

a concept	in development
patented	patent pending	none of these

Is your brand name trademarked?

Yes

Where do you anticipate producing your product?

Does your product require tooling?

Yes	No
If yes, do you own the tooling?
Yes	No

10.

How many employees do you have?

1-5

6-20

21+

11.

Do you have product liability insurance?

Yes	No
If yes, how much?

12.

Do you have UPC numbers?

Yes

13.

Do you have a website for this product? If so, what is it?

Your Customer & Perceived Customer (Consumer)

Who do you see as your Core Customer?

Sex?

Age:

Average annual income range:

less than $20,000	$20,000 - $40,000
$40,000 - $60,000	$60,000 - $100,000
$100,000 +

Family size?

Geographic location?

Seasonality, if any?

Core Retailers and Sales Strategy

What kind of retailers do you envision carrying your product?
(Prioritize 1-5)

Brick & morter

Mail order

Direct response (TV, space ads, radio, etc.)

Internet marketers

Other:

Assuming you had a "wish list", which retailers would you want to carry your product?

How do you plan on selling these retailers?

Direct

Internal sales force

Manufacturer's representative

Not Sure

Other:

Product Demand & Need

1.	Who needs your product?

2.	Why do they need your product?

3.	How is this need going to change in the future?

4.	How will this product help position retailers (Wal-Mart, Sam's Club, etc.) to take advantage of future demand?

5.	How can retailers maximize the sales of your product?

Competitors

Who are your competitors?

Which competitor is closest to what your vision is for your product?

If you don't see any direct competition, who is the closest "indirect" competitor or market?

Where do you see your product positioned with your competitor?

Lower priced	Better Quality
Mid range	More Features
More expensive	Other:

Product Value

1.	What added value (vs. the competition) does your product have that can be passed on to your customer?

2.	What Features does your product have?

3.	How will the consumer react to these features?

4.	Does your competition have them?

5.	What Benefits do these features offer to the consumer?

6.	Will this be a motivating factor in your customer being attracted to your product?

7.	Will the sale of your products in the stores affect related products in a positive way?

8.	How?

Packaging

1.	Do you currently have packaging for your products?

2.	How does this enhance the features and benefits of your product?

3.	How does it compare with competitive products? Related Products?

Pricing

Have you completed a cost study for your product?

Yes
No

Have you developed a price strategy for your product?

Yes
No

Do you have it priced for the retailer? If so, what is it?

Yes
No

Do you have a "Suggested Retail Price"? If so, what is it?

Yes
No

Additional Comments

Confidentiality: RetailingWorks will treat as confidential any information from all communications between You, and all ideas, marketing plans, trade secrets, and other proprietary information which are disclosed by You during the term of this Agreement and which are not in the public domain at the time of disclosure. In the event it is necessary to provide confidential information to suppliers or others whose services or insight are essential to this project, RetailingWorks will inform You of the need to disclose such confidential information and identify the party to whom the disclosure is contemplated.

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RetailingWorks and RetailingWorks.com are owned and operated by Retail Works, LLC. The goal of Retail Works, LLC is to help product manufacturers develop a strategy to sell to Wal-Mart and Sam's Club. Retail Works is not affilitated or funded by Wal-Mart and/or Sam's Club.